What If Loyalty Cards Ran on Stablecoins? | Stability Series Ep.02
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200+ billion dollars in loyalty points sit unredeemed. Not because customers don’t want them, but because they expire, lose value, or only work in specific countries.
Starbucks holds $1.6 billion in unspent rewards. That’s not revenue, it’s money customers already paid, waiting to be spent (and most of it never will be).
Points aren’t really yours. They’re locked in systems you don’t control, in currencies that only work at one brand, and they can vanish if the company changes its mind.
So what if loyalty cards ran on stablecoins?
In this second episode of the Stability Series, we break down traditional loyalty programs, why stablecoins could fix them (borderless rewards, real value, composability across brands), why crypto is still weird (wallet UX, regulatory uncertainty), and what the infrastructure layer needs to look like.
This isn’t about hype. It’s about rebuilding loyalty systems with programmable money and giving customers actual ownership of their rewards.